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The Hermitage Logo. Askold Kuzminsky
8 December, 2008, the materials on the history of the State Hermitage
design mark and logo were presented in the Hall N 152 of the Winter Palace
Eastern Gallery. The exhibition offers view of the sketches reflecting
preparatory work in progress, drawings, versions of the design mark (over
two hundred variants) and a self-portrait of the artist Askold Kuzminskiy
(created in 1980-s) being the author of the design mark and logo.
Askold Ivanovich Kuzminskiy (1938-2005) was born in a village of the
Vologda region where he graduated from a secondary school. Upon his arrival
in Leningrad Kuzminskiy undertook studies in the School of Arts and Graphics.
Being a member of the Union of Designers, he spent many years working
a leading designer in the Scientific Research Institute of Technical Aesthetics;
Kuzminskiy also engaged in book illustration, created posters for exhibitions
and performances in the Museum of Theatre and Music Arts as well as worked
on television. The development of the State Hermitage graphic style (the
logo and design mark), created in 1995 on the museum administration’s
order, stands out in his artistic biography. The artist toiled at this
project for almost a year and a half, simultaneously creating various
posters and calendars for the museum festivals. By his contemporaries’
accounts Askold Kuzminskiy was an excellent graphic artist who managed
three principal tasks when creating graphic characters: having studied
the core, he could transform it into a living thought and turn into an
image.
Askold Kuzminskiy and his wife Olga Kuzminskaya, who had been working
for many years in the Scientific-Educational Department of the State Hermitage,
were well acquainted with Anna Akhmatova and often paid her visits in
her cottage house in Komarovo. One of the drawings by Askold Ivanovich
presents a famous proud half-face which almost became a decoration for
the cover of Akhmatova's "Requiem". Publication of that book
of poems was not managed then. However, Anna Andreevna herself had a chance
to appraise the artist’s work; she appreciated "the sad eyebrows"
and presented the young artist a copy of "Requiem" with an inscription.
Askold Kuzminskiy participated in numerous international exhibitions.
Being a multi-purpose designer and an amazing graphic artist, he created
over two hundred original projects, commemorative medals and other masterpieces.
What appears to be interesting is that the metro sign - a well recognised
St. Petersburg "M" - was also created by Askold Kuzminskiy.
The artist illustrated books for children, drew theatre bills and composed
inimitable pages of a unique drawn diary every day.
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Vladimir Matveev, Deputy Director of the State Hermitage Museum

The materials on the history of the State Hermitage design mark and logo
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