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Signing of an Agreement on Cooperation for the year 2010 between the State Hermitage and Philips Company

In 2010, within the framework of cooperation with the State Hermitage Philips Company will implement a project of architectural illumination of the Alexander Column and will also renovate the illumination system of the Jordan Gallery, as well as one of the halls of the Winter Palace. It has been announced today, on February 11, 2010, at the Agreement signing ceremony, which has taken place in the Hermitage Theatre.

The Agreement has been signed by Mikhail Piotrovsky, Director of the State Hermitage, and Joost Leeflang, CEO of Philips in Russia. The initiatives planned for the year 2010 will be carried out with the help of the up-to-date light-emitting diode (LED) equipment produced by Philips.

In the Jordan Gallery, Philips will modernise the lighting systems by replacing the current lamps with LED projection lamps. Due to an intense light beam such projection lamps will literally "flood" the vaults of the room with light, and will accentuate its architectural peculiarity.

According to the results of the lighting system audit of the halls of the Winter Palace, one of the halls will be equipped with the modern Novallure LED lamps by Philips. They have a high level of colour rendering and emit bright sparkling light, and their candle-like shape will help to embed them perfectly into the interior and at the same time to preserve the exterior of the chandeliers. The use of the Novallure bulbs will decrease the energy consumption by 7 times, without interfering with the hall’s style.

The up-to-date high-power LED projection lamps will be used for the project of architectural illumination of the Alexander Column. They will produce effective lighting of the monument at night and at the same time will ensure the most efficient energy consumption. The dynamic lighting of the city’s dominant structure provides for different lighting modes. On ordinary days, the Column will be illuminated by a bright concentrated light beam with an emphasis on the angel figure crowning the Column and on the pedestal in order to create a more expressive night view and to intensify the effects of light and shade. The holiday lighting will take the form of a spectacular light show with different colours and illumination intensity levels.

Regarding plans for 2010, the representatives of the State Hermitage and Philips have noted that these plans will be carried out with respect to the experience gained in the course of the successful implementation of the joint innovative projects in 2009.

Last year, the innovative energy-saving lamps were installed in the Menshikov Palace, which, by the Hermitage workers’ estimates, allowed not only to improve the quality of museum rooms’ illumination and their visual perception but also to reduce energy costs by 45 percent. A unique project of dynamic illumination of exhibitions with Philips LED equipment has been implemented in the Stable Museum (the Museum of Court Carriages) of the Staraya Derevnya Restoration and Storage Centre. Specially for this exhibition space, Philips Company has developed an accent lighting system based on LED projection lamps that are capable of changing not only the brightness of illumination but also the colour temperature, thus creating complex light effects.

When inside the building, visitors plunge into a unique atmosphere of night streets of the 19th century: warm accent lighting imitates the light of a gas street lamp; the swirling of white light beams imitates blizzard, and basic lighting of the exhibition hall precisely conveys the typical cold light of St Petersburg white nights. The new lighting system also enables to create light shows producing an impression of carriages moving along St Petersburg at night, which makes a visit to the museum unforgettable. All Philips lighting solutions take into consideration special requirements of the museum and help to reduce expenses on the exhibition maintenance by saving energy and at the same time ensuring proper illumination of the exhibition halls.

"The Hermitage is a keeper and continuer of traditions formed inside the buildings that are now occupied by the museum and, in the first place, by the Winter Palace. One of these traditions is cooperation with Philips Company. The original imperial order of Philips lamps for illuminating the Winter Palace, which was made more than a hundred years ago, became an advanced technological solution of that time. Nowadays, we continue the tradition of introducing innovations, because the Hermitage offers many opportunities for using Philips innovative lighting solutions. The joint projects with Philips fully correspond to our vision of continuous improvement of the rooms and renovation of the exhibitions, as well as our desire to be progressive in all spheres," underlined Mikhail Piotrovsky, Director of the State Hermitage.

“Museums are designed for introducing visitors to cultural heritage of the past and for preserving it for future generations. This is a special place with special requirements for lighting. Due to the advanced technological developments and the talent of the light designers, we have managed to perform the set tasks. We are glad that Philips solutions will help the Hermitage visitors to appreciate the rich collection and unique interiors of one of the largest world museums at their true value. At the same time, they will help to ensure their safety and integrity. In this way, future technologies help us to preserve the heritage of the past," summed up Joost Leeflang, CEO of Philips in Russia.

The cooperation between Philips Company and the Hermitage has already been continuing for more than a century: the first contract was signed 112 years ago. At that time, Philips delivered 50 thousand carbon-filament bulbs, which were used for internal illumination of the premises of the Winter Palace. Subsequently, Philips lamps illuminated the whole residence of the Russian emperors. That contract marked the beginning of the international history of the company.

   


At the press-conference


Joost Leeflang, CEO of Philips in Russia, Belarus, Ukraine and Central Asia


Mikhail Piotrovsky, Director of the State Hermitage Museum


Elena Syabrenko, Head of the Lighting Solutions Project Department of Philips in Russia


Signing of an Agreement on Cooperation


Exchanging the documents


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