Wrap-up of the Artistic
Competition "The State Hermitage - The General Staff.
The 21st Century Museum"
On 27 March, 2009 in St. Petersburg the Meeting Room of the State
Hermitage Scientific Council housed the official wrapping-up
ceremony of the artistic competition "The State Hermitage
- the General Staff. The 21st Century Museum" organised
by Coca-Cola HBC Eurasia and the State Hermitage.
The national competition announced by Coca-Cola HBC Eurasia
in October, 2008, turned out to be one of a high
spot in the many-year cooperation of the Moscow
representative office of Coca-Cola HBC Eurasia and one
of the greatest museums in the world. The competition
is held to support the programme "The State Hermitage
- the General Staff. The 21st Century Museum" and is aimed
at providing gifted children from different cities of Russia
the possibility to participate in creating the museum
The competition was held in two stages. At the first stage 299 pieces
of artwork were selected. These included 5 finalists from each region
that progressed to the second stage. Their artwork was presented for review
to the All-Russian Panel of Judges under the guidance of the State Hermitage
Director Mikhail Piotrovsky that announced the winners. Owing to the financial
and organisational support of Coca-Cola HBC Eurasia, children from Vladivostok,
Samara, Yekaterinburg, Taloe village of Krasnoyarsk Territory, Moscow,
Nizhniy Novgorod, and the town of Konstantinovsk of Rostov Region got
a chance to visit St. Petersburg during the spring holidays from 23 to 29 March, 2009.
"For many kids it was their first time in St. Petersburg
and we tried to show them the best of our city,"
said Konstantin Chukchukov, General Regional Manager North-West
Russia of Coca-Cola HBC Eurasia, "Before the trip
we asked them about what they wanted to see and tried to fulfil
all their requests. So the young amateurs of art not only
visited the state rooms of the Hermitage but also
the museum Repository that only a few St. Petersburg citizens
have been granted access to. A tour around the city, the Catherine
Palace, the Communication Museum, the Menshikov Palace, "The Swan
Lake" ballet constitute only a part of the programme
we organised for our guests".
At the ceremony the competition finalists were presented with certificates.
The organisers also announced the winner of the Grand Prix established
by the Moscow representative office of The Coca-Cola Export Corporation.
The top finalist of the All-Russian competition was awarded with a trip
to one of the most famous museums of modern art in the world, the Guggenheim
Museum in New York, NY (USA).
INFORMATION ON JOINT PROJECTS OF THE STATE HERMITAGE
AND THE COCA-COLA BRAND
(Coca-Cola Foundation (Atlanta, GA, USA), Coca-Cola Export Corporation
(Moscow), Coca-Cola St. Petersburg Bottlers (Coca-Cola Eurasia Bottlers))
1993-1996: grant for a tempera painting laboratory. (Coca-Cola Foundation)
1996: grant for multimedia equipment procured for educational purposes.
1997: grant for equipping a Computer Classroom. (Coca-Cola St. Petersburg
1998: the year began with patronage of the School Centre programmes and educational
Grant for publishing "Knights' Fairy Tales" as part
of the "Fairy Tale Hermitage" family educational programme.
(Coca-Cola Export Corporation. Moscow)
2000: partial funding of the "Our Hermitage" programme
aimed at children with mental retardation. (Coca-Cola
St. Petersburg Bottlers) (Coca-Cola Export Corporation.
Grant for publishing "Pavilion Fairy Tales" as part of the "Fairy
Tale Hermitage" family educational programme. (Coca-Cola
2001-2002: "Fairy Tale Hermitage" family educational programme
for children aged 4-6 and their parents.
2003: joint programme of producing cans with Coca-Cola and Hermitage
logos and images of the museum buildings. Charitable contribution forwarded
for reconstruction of the Winter Palace Grand Parade Yard.
2005-present: as of now the following projects are underway:
- publishing a book about the Hermitage for schoolchildren.
- grant for setting up the "Ancient Rome" educational
programme as part of the "Virtual Academy"
on the museum website sponsored by the Coca-Cola
factory in St. Petersburg.
2007: contribution towards the programme "The State Hermitage
- the General Staff. The 21st Century Museum" (a
five-year cooperation agreement signed between the Coca-Cola
Export Corporation and the State Hermitage).
2008: contribution towards the programme "The State Hermitage
- the General Staff. The 21st Century Museum". The support
of the company made the following exhibitions under the "Hermitage 20/21"
project possible: "America Today", "Chuck Close. Seven
Portraits", "Timur's Territory. St. Petersburg - New York".
Together with the Coca-Cola Hellenic company the museum
announced an All-Russian competition for schoolchildren
called "The 21st Century Museum".
Over the last years the State Hermitage has been showcasing
collections of contemporary Western and Russian art. "The 21st Century
Museum" project is supposed to open a new major stage
of the State Hermitage collecting activity and become an unparallelled
event in the history of Russian museums. The project
will result in completed reconstruction of the General
Staff building and grand opening of "The 21st Century
Museum" in 2014 timed with the 250th anniversary
of the State Hermitage.
Mikhail Piotrovsky, Director
of the State Hermitage Museum
At the official ceremony
at the Meeting Room of the State Hermitage Scientific Council
Konstantin Chukchukov, General
Regional Manager North-West Russia of Coca-Cola HBC Eurasia
Elena Levina, Foreign Relations
Manager of Coca-Cola HBC Eurasia
Finalist Aleksanrda Stefanyuk
(Vladivostok) is being awarded with a certificate
Finalist Polina Sharina
(Stavropol) is being awarded with a certificate
Irena Knyazeva (Konstantinovsk,
Rostov Region), the top finalist of the All-Russian competition, with her
artwork, and Konstantin Chukchukov
Finalists of the national