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The Hermitage Letter of the Hermitage’s Director Provocation The Hermitage magazine is being refreshed once again. Like the Museum, it changes without changing. Today, as has always been the case, the world perceives images more readily than letters. And we have decided to make visual content the foundation for the magazine’s style. Everyone is doing it. This is what lies at the heart of "glamour." We want to juxtapose this with the visual imagery that is more traditional in the museum context. This is somewhat provocative. We are taking up the challenge of contemporary society, where a carnivorous attitude towards a museum, seen as being a place where there are easy pickings to be made, is popular. Alongside that goes a certain plebeian haughtiness. But between the "thieves" and the "plebs" are millions of people for whom a museum is a welcoming, sacred space. It is with these people that we wish to enter into a dialogue. Sometimes provocatively. Our discussion of the colour of the Winter Palace is provocative. Everyone has forgotten that the current colour far from matches the original. We have woken them up. Our Picasso exhibition is provocative. A standard "touring" exhibition has been placed in the palace’s ceremonial, imperial war rooms. The artist has never had an exhibition like it. Incidentally, for the Hermitage this exhibition is not a commercial undertaking. At this time of year we always have queues. And that is also provocative. It is aimed at different levels of perception. We treasure readers for whom this brings the joy of participation. Mikhail Piotrovsky
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Copyright
© 2011 State Hermitage Museum |
