The presentation of the next stage of cooperation between the State Hermitage Museum and the JTI Company
On November 9th, 2011, a press conference was held to announce the next stage of cooperation between the State Hermitage Museum and the JTI Company.
Mikhail Borisovich Piotrovsky, the Director of the State Hermitage Museum, and Anatoly Vladimovich Vereschagin, the Director of Communications, Charitable and Sponsorship Projects of the JTI Company.
In 2014, the Hermitage, one of the world’s greatest museums, will turn 250.
With the support of its friends and partners, the museum will complete a series of projects to restore items in its collection and prepare new educational programs, museum exhibitions and temporary exhibits.
The most large-scale project, which will be presented to the public in 2014, is the creation of a museum of the art of the
One of the new exhibitions planned for the General Staff Building is a museum dedicated to the memory of Carl Faberge'. In the words of Mikhail Borisovich Piotrovsky, the Director of the State Hermitage Museum, “The goal of the creation of this new exhibition is to show Carl Faberge' as an important figure in the history of the art of jewellery in Europe. This will be an exhibition dedicated to the work of the legendary Russian jewellery and his contemporaries. At the same time, we will not limit these demonstrations to the art of the masters of the second half of the 19th and the beginning of the 20th century, but will also familiarize our visitors with the achievements of cotemporary jewellers and stone cutters.”
This project, as well as many others dedicated to the
“The period from the end of the 19th century to beginning of the 20th century was a golden age in Russian jewellery. It was precisely then that the Faberge' Firm reached its heyday, many masterpieces were created; the restoration and preservation of which impelled us to participate in this project,” said Martin Braddock, JTI Regional President of CIS, Bulgaria, Romania and Adriatics.
The Faberge' museum is not the first joint project of the State Hermitage Museum and JTI.
Cooperation on the restoration of items in the Hermitage collection began
in 2003 with the restoration of a uniform belonging to Peter the Great
for the “Founder of Petersburg. The
Last year, the museum and the company announced the conclusion of a three-year
agreement on JTI’s support for the restoration of items for the jewellery
exhibition dedicated to the
“It is possible to say that a strategic partnership between the State Hermitage Museum and the JTI Company has been established, for the preservation of the Hermitage collection items, which have important meaning for Russian art and culture,” noted M.B. Piotrovsky.